The veteran community is a small but powerful force. I can’t speak for all, but I make the mistake of assuming that all businesses or non-profits that support this community are, in-fact, all veteran-owned.
This is very wrong and I have a shining example of that in the company Soledier Socks.
I had the incredible opportunity to interview Elle, founder, CEO, president, marketing, supply chain, and everything else of Soledier Socks to learn more about the business and their cause.
It all began with a friend’s deployment – Elle and her husband had sent a care package to one of their good friends that was deployed… and what did he appreciate most?
I even asked Elle if she knew that the joke in the military is that Motrin and clean socks save lives (insert Lieutenant Dan GIF here) and of course she did.
The importance of a good sock that keeps your feet dry and protected is not just something that is specific to military- police, firefighters, athletes, hikers, basically everybody should understand that.
A pair of socks is sent to a service member or organization with every purchase – the fact that a business, especially a start-up, has a model built around giving back is absolutely phenomenal and something so good the world needs more of it. At the end of your purchase you even have the opportunity of selecting where the socks are donated to. Not only that, Soledier Socks personalizes a card attached to the socks with your first name, last initial, and where you are from so that your recipient knows who donated to them.
Some items also support other organizations – there are various items throughout the site where a portion of proceeds are donated to non-profits. For example, the MMinto Malinois Casual Crew is to help fund The Military Working Dog Team Support Association’s care packages. Or how about the 20% of all hat sales that are donated to Boot Campaign?
We talked about how Elle selects the non-profit and she told me that it is a combination of who she’s been exposed to and the requests that come in. There is actually a page on their site (www.solediersocks.com) where organizations can request to partner with Soledier Socks.
They’re growing. Exponentially. – an organization with a genuinely good cause deserves to be supported and luckily that is happening to the Soledier Socks team. The start-up wasn’t easy, but there are so many good things to come for this company. For example, employee #2 (Elle’s husband), will be officially joining the team. Not only that, they’re looking to move on up from their current office, which is a spare bedroom, to a new location.
On behalf of the veteran and military community, we are thankful for the support you offer Elle and we wish you and your husband nothing but success!
For more information on receiving care packages from Soledier Socks, please visit: https://solediersocks.com/donation-request/